For those who don’t think they have a budget, nonsense! That’s pure laziness. You always have a budget. You may not yet be aware of it. So, let’s spitball it.

Profit & Loss (P&L)
Budgets are starting points that can change over time with the right justification. Let’s get started!
A P&L works like any budget in that it has all the Income (revenue) minus all the expenses = how well you are doing. In business terms.
Revenue – Expenses = Profit and (Loss), hence the name P&L.
The P&L takes this a step further in breaking up the expenses into two categories: Cost of Goods Sold (COGS), or costs associated with the core revenue production. This gives you your gross profit. But that’s not enough for the street. You must also remove your Operating expenses or Selling, General, and administrative expenses (SG&A). This gives you your Operating Income. This knowledge is powerful, because if you can show clear line of sight to increasing your profitability, you are creating leverage in potential money. Even if you don’t have the money in hand, this leverage is a key to opening the door to get the investments your boss (or investors) needs to make in you to scale your business.
If you don’t have P&L ownership, create your own budget to track. Currently, you generate something – what’s that value? If you are a revenue-generating team, that’s easy to define – what is your revenue? Are you a “cost of goods sold” that doesn’t have direct revenue? Well, those goods couldn’t be sold without you, could they? What is that value to your internal clients? Think about what they would pay if they had to use an external vendor for your services. Now think about the proportion of your services to the overall product of service they are receiving revenue for. If an external vendor charges $100 for similar services, but your company generates the same service cheaper through your team, and the product your service goes into is only going for $80, then your value is something smaller than $80. How much it is will depend on the other costs of the other parts of the product. If you are producing the entire product being sold, but you don’t have the responsibility of paying the team that is selling or marketing the product, well those are costs the company is paying that you need to subtract from the total cost of the product. What remains is your value to the overall product. This is your revenue. Another way to figure out your revenue is to figure out your company’s markup, and then take all your costs and expenses and apply that markup on it. It’s not exactly representative of your revenue, but it’s close enough to get you started.
Now, let’s calculate your costs. For simplicity, let’s bucket it into Cost of Goods Sold (other support costs that you need, such as IT services, 3rd party services, etc.) and Expenses such as labor costs, advertising, office space and supplies, technology costs, utilities, insurance, taxes, and anything else you need to provide. You may not be responsible for all these costs, in which case, you’d bucket them in “cost of goods sold” for the purpose of your mini P&L because they cost your business even if they don’t cost you but go ahead and keep your resource cost and direct cost of resources (facilities, etc.) in your expense bucket because you can use this as leverage later on.
Here’s how it works:

Are you making a profit, or making a loss? A loss is certainly not good, but being aware of it is very powerful. What can you do to trim down your costs or increase your revenue to turn that loss into a profit?
Once you have a budget, the name of the game in capitalism is “Better, faster, cheaper.” If you can take your P&L and identify ways where you can do better, faster, or cheaper without risking profit, you are doing well.
Doing things better increases your street credibility and brand image. That’s sales credit and reduces your costs. That’s profit for the taking.
Doing things faster means you can do more of it in the same amount of time – that’s profit for the taking.
Doing the same thing cheaper, is profit for the taking.
The logic is simple. If you can create more profit, you are creating value for your organization. Spitball it now, what value does your team bring to your organization?
I found some good (free) P&L templates here: https://www.smartsheet.com/content/small-business-profit-loss-templates

